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International Makeup Artist Trade Show (IMATS)

First of all, I would like to thank everyone who came to the 2017 IMATS and called past and said hello. Touching base with my peers as well as people I admire and look up to in the industry was incredible. I'm so grateful for the support we received from everyone. Truly, my husband and I were completely blown away by everyone we spoke to.  So THANK YOU.

For those not in the beauty industry, here in Sydney we had an International Makeup Artists Trade Show (IMATS) where we set up a booth for The Makeup Light (TML). Meeting so many Industry heavy weights, Pro artists, students, aspiring Pro's and everyone else in between was fantastic and such a fun adventure. Even my husband, who is not in the industry at all, enjoyed the weekend.

We were lucky enough to have help in the form of Kat McAndrew, who is a talented makeup artist from Brisbane who knows just about everyone. Kat was such an asset to our TML team because she not only also uses TML but understands light, and how it works and affects makeup. Between Kat, myself and my husband (who wasn't quite sure what hit him!), we rocked out the whole weekend making lots of new friends and talking about these phenomenal lights to everyone we could.

I think the most important part of IMATS, was that everyone could touch, see and play with the lights first hand. Kat rocked out some gorgeous makeup applications in our booth using the lights which was great for people to see what the actual difference TML makes, right before their eyes. Another winner of the weekend was everyone taking selfie's using the TML's set up in our booth. Best ever!!! Haha!

The coolest part of IMATS for me personally was meeting a few of the people in the industry, behind the scenes. Our booth was set up beside Cozzette, a brand that is synomamous with high quality vegan brushes, eye shadows and blushes, aromatherapy brush cleaner and more.  Roque himself, was sweet as pie and so much fun! He gave us lots of laughs over the weekend and we, in turn provided lot's of aussie humour, Sydney insight and extra lighting for his booth to shine onto his gorgeous range of shadows. I loved being able to point out that Roque had a TML in his booth and how it was attached with an EZ Clamp to the top pole. It was great for everyone to see what the possibilities of using TML and accessories are and how you can use them in many different ways. 

We also met the amazing Danessa Myricks, who I've been a long time fan of. I had bought some of Danessa's enlight and halo powders previously and have been obsessed with all things Danessa ever since. I am always asked "what is that?" when using my DM gems. And let's just say that a majority of my spending money went to her booth.. Ha! We also supplied TML's on stands for the main stage whilst Danessa was doing a live demo, to help showcase her phenomenal skin work that she's known for. Another cool moment for me.

In between meeting and chatting with the talented artists I look up to, I was most happy to be talking all things TML to everyone and anyone that came past and stopped at our booth. We heard so many times how excited people were when they saw that TML was going to be at IMATS. This felt like an affirmation to us, that we were on the right track supporting a brand that we trust, know, use and love, and something that I personally believe in so much that I have aligned my name to TML as an Australian reseller. To be able to show everyone how to use them in real life situations, to discuss the endless solutions that TML have come up with (and no doubt still trying to come up with), was exciting to say the least. We barely stopped for the whole weekend, we had that much support from everyone. It was awesome to see and be a part of.

So again, from the bottom of our hearts, THANK YOU, THANK YOU, THANK YOU to each and every one of you who made our weekend special by supporting this amazing brand. It was fantastic to meet everyone!
If you have any questions please feel free to email us here. If you haven't already, check out all the different ways other Artists and I use our lights on our TML Instagram, Chronicles of a Makeup Artist.
Looking forward to seeing how everyone uses their new lights!
Peace, love & light
F + T

 

Chronicles of a Makeup Artist acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of our nation and the traditional custodians of Country throughout Australia, with Tharawal First Nations Country being the land where we live, learn and work.

We recognise that this land always was and always will be Aboriginal land and we want to pay our respects to Elders past, present and emerging.


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